The
Republican
National Committee plans to raise money this election cycle through
an aggressive campaign capitalizing on “fear” of
President
Barack Obama and a promise to “save the country from trending
toward socialism.”
The strategy was detailed in a confidential party
fundraising
presentation, obtained by POLITICO, which also outlines how
“ego-driven” wealthy donors can be tapped with offers of access and
“tchochkes.”
The presentation was delivered by RNC Finance Director Rob Bickhart
to top donors and fundraisers at a party retreat in Boca Grande, Florida
on February 18, a source at the gathering said.
In neat PowerPoint pages, it lifts the curtain on the often-cynical
terms of political marketing, displaying an air of disdain for the
party’s donors that is usually confined to the barroom conversations of
political operatives.
To read this article in its entirety and to
view slides from the presentation visit Politico.com.
Politico must be gettting thousands of hits on this because Rightardia was unable to open the poltico web page.
Update: Rightardia finally recovered the web page form Politico. Here is some more ov the story:
The presentation explains the Republican fundraising in simple terms.
"What can you sell when you do not have the White House, the House, or
the Senate...?" it asks.
The answer: "Save the country from trending toward Socialism!”
Manipulating donors with crude caricatures and playing on their fears is
hardly unique to Republicans or to the RNC – Democrats raised millions
off
George W.
Bush in similar terms – but rarely is it practiced in such
cartoonish terms.
one of the RNC slides
One page, headed “The Evil Empire,” pictures Obama as the Joker from
Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders
Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively.
