Monday, September 24, 2012

GOP brand toxic in Florida

From Rick Scott to Allen West, Florida Republicans have a serious branding problem. For all their over-the-top rhetoric and extreme policies, the GOP’s most outspoken leaders are threatening to drag down the GOP ticket in 2012 by damaging their appeal among Florida’s coveted independent-minded voters.

Entering the critical summer campaign months, Republican candidates are hamstrung by their party affiliation and saddled with the baggage of the Governor’s toxic approval. This deadly combination is hurting GOP candidates up and down the ballot. A recent survey by Public Policy Polling showed Florida Democratic congressional candidates holding a generic + 2 advantage over a generic Republican opponent, and internal polling reflects Democratic candidates for the state Legislature enjoy the same +2 advantage

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