Saturday, March 10, 2012

Advertisers rethinking Talk Radio

Many fortune 1000 companies are rethinking advertising with Talk radio.
According to the industry website, at least 98 advertiser such as like Ford, GM and McDonald's have indicated they want to avoid "environments likely to stir negative sentiments."
This is part of the memo, as published on
To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer…

They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.

Rightardia would point out that radio is considered the least reliable of media for information because it lacks visual content. AM radio has been floundering for years because the signal quality of FM radio is superior. We also now have HD radio with CD quality sound.
  Most of the talk radio shows are on AM radio.  So there is a good chance if you get into a car and someone is listening to AM radio, they are probably a wing nut.

The Obama administration should use the Sandra fluke controversy to pull Rush Limbaugh off of Armed Forces radio. When the major was in the armed Forces such content would never have been allowed.

The Major sent an email to Sen. Bill nelson (D-FL) making this recommendation.

source: ( Melissa Jeltsen)

graphic source: Flyinureye

Subscribe to the Rightardia feed:
Creative Commons License
Rightardia by Rightard Whitey of Rightardia is licensed under a Creative Commons Attribution 3.0 Unported License.

Permissions beyond the scope of this license may be available at

No comments: