GOP candidate Mike Weinstein for District 19 released a commercial that looks like a Wiggles knock off. District 19 is between West Palm Beach and Pompano Beach, FL.
The Daily Caller interviewed Weinstein about the video, for which his son (who goes by the stage name Scott Leigh) wrote and performed the creatively named song “Mike Weinstein.”
According to the article, Leigh decided to make the video to help his father target the youth vote that Republicans are finding it hard to corner.
He might have overshot his demographic, however, because as the owner of a company that produces children’s educational material put to song, Leigh’s video panders mostly to the 8-year-old and under crowd.
Using repetition, enunciation, and simple words – the same techniques he uses when he writes children’s songs – Leigh embeds facts about Weinstein and his platform into the song, and permanently into your brain.
Just like you remember all the lyrics to “The Itsy Bitsy Spider” and “Frère Jacques,” you will always know that Mike-Mike-Mike Weinstein is the representative for district 19, that he’s committed to better education, and that he’s going to fix our economy.
source: http://www.mediaite.com/online/florida-state-rep-mike-weinstein-goes-viral-with-cheesy-campaign-video/
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