Rightardia has picked up an 18-24 audience, although most of our viewers are 45-64. We are over-represented by people with graduate education and by people making $30k-100K which are solid middle class incomes.
We are still underrepresented by Asians, but our demographics show our Hispanic and black audience is now normal.
We got rid of a service that was supposed to improve ratings. Our ratings dropped slightly for a month and then sharply rebounded. We like Alexa because it provides demographics and may become Alexa certified.
In the US we are in the top 150,000 of web sites and below the one million mark internationally. According to HubSpot we are in the top 3 per cent of web sites.
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