Benjamin Edelman, a professor at the Harvard Business School, analyzed anonymous credit card transactions to find a link between the rise in online porn consumption and division of "red" and "blue" states from a sociological standpoint. "
"Do consumption patterns of online adult entertainment reveal two separate Americas," Edelman writes, "Or is the consumption of online adult entertainment widespread, regardless of legal barriers, potential for embarrassment, and even religious conviction?"
Ewan Callaway of New Scientist noted that after Edelman factored in population density and broadband usage, Utah was had the most online porn subscriptions per 1000 broadband users.
Red states made up the bulk of the top ten, in terms of porn subscriptions.
As Callaway notes, "Eight of the top 10 pornography consuming states gave their electoral votes to
John McCain in last year's presidential election – Florida and Hawaii were the exceptions. While six out of the lowest 10 favoured Barack Obama."
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