NEW YORK — PepsiCo gave away at least 10 million free cans of Sierra Mist Natural this weekend at Walmart stores to introduce its new version of the lemon-lime soda, which now includes sugar instead of high fructose corn syrup.
Middle Class Warrior and his wife were shopping in Wal Mart and picked a bottle of Sierra Mist Natural. His wife latter commented that Sierra Mist Natural tasted better than regular Sierra Mist.
Middle Class Warrior checked the bottle and discovered it contained sugar instead of high fructose corn syrup (HFCS), used natural flavors and contained no caffeine.
PepsiCo announced last month that it was remaking the drink by also removing preservatives. It added "Natural" to the name to cater to shoppers' desire to avoid artificial ingredients and launched a major marketing campaign . . .
PepsiCo (PEP) also removed high fructose corn syrup from Gatorade this year.
People are concerned that high fructose corn syrup may be more harmful or more likely to cause obesity than sugar, perceptions for which there is little scientific evidence.
Although there are no facts to suggest sugar is better than HFCS. child obesity showed a big spike when soft drinks with HFCS were introduced in the US. HFCS in the US is made with a process similar to ethanol production. The US levied taxes on imported sugar during the Nixon administration to make HFCS economically viable.
It is also not surprising that the Sugar Assn. is thrilled by this development. In an exuberant press release it also applauded PepsiCo for reintroducing HFCS free Pepsi Throwback for a limited time. "Pepsi Throwback gave shoppers another opportunity to chose natural sweeteners instead of manufactured ones.”source: http://latimesblogs.latimes.com/booster_shots/2010/01/sugar-sweetened-drinks.html
source: http://www.washingtonpost.com/wp-dyn/content/article/2010/11/05/AR2010110507092.html?hpid=topnews
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